.longform-article{background:#fff}
.article-header{background:var(--black);color:#fff;padding:7rem max(24px,calc((100vw - var(--max))/2)) 5rem}
.article-header-inner{max-width:990px}
.article-header h1{font-size:clamp(3rem,5.4vw,5.2rem);max-width:980px}
.article-intro{font-size:clamp(1.2rem,2.2vw,1.55rem);color:#d5d5d5;max-width:790px}
.article-byline{display:flex;flex-wrap:wrap;gap:.6rem 1.5rem;margin-top:2.5rem;color:#aaa;font-size:.82rem;font-weight:800}
.article-byline span{border-left:3px solid var(--pink);padding-left:.7rem}
.article-layout{max-width:var(--max);margin:auto;padding:5.5rem 24px 7rem;display:grid;grid-template-columns:260px minmax(0,760px);gap:6rem;justify-content:center;align-items:start}
.article-summary{position:sticky;top:2rem;border-top:7px solid var(--teal);background:var(--paper);padding:1.5rem}
.article-summary ol{margin:0;padding-left:1.2rem}.article-summary li{margin:.65rem 0}.article-summary a{text-underline-offset:4px;font-weight:750}
.article-body{font-size:1.08rem}.article-body>p:first-child{font-size:1.3rem;font-weight:650}.article-body h2{font-size:clamp(2rem,4vw,3.2rem);margin:4.2rem 0 1.2rem;scroll-margin-top:2rem}.article-body h2:first-of-type{margin-top:2.5rem}.article-body li{margin:.6rem 0}
.article-callout{border-left:7px solid var(--pink);background:#fff0f6;padding:1.5rem 1.7rem;margin:2rem 0}.article-callout strong{font-family:var(--display);font-size:1.45rem}.article-callout p{margin:.4rem 0 0}
.touchpoint-benchmark{background:var(--black);color:#fff;padding:2.2rem;margin:2rem 0;border-top:8px solid var(--teal)}.touchpoint-benchmark span{display:block;color:var(--pink);text-transform:uppercase;letter-spacing:.12em;font-size:.74rem;font-weight:900}.touchpoint-benchmark strong{display:block;font-family:var(--display);font-size:clamp(2rem,4vw,3.2rem);line-height:1.05;margin:.8rem 0 1.2rem}.touchpoint-benchmark p{color:#ccc;margin:0}
.article-table{overflow-x:auto;margin:2rem 0;border:1px solid var(--line)}.article-table table{width:100%;min-width:650px;border-collapse:collapse}.article-table th,.article-table td{text-align:left;vertical-align:top;padding:1rem;border-bottom:1px solid var(--line)}.article-table th{background:var(--black);color:#fff;font-size:.82rem;text-transform:uppercase;letter-spacing:.06em}.article-table tr:last-child td{border-bottom:0}
.article-sources{margin-top:5rem;padding:2rem;background:var(--paper);border-top:7px solid var(--teal)}.article-sources h2{margin-top:0;font-size:2rem}.article-sources p{font-size:.85rem;color:#666}.article-sources a{font-weight:800;text-underline-offset:4px}
.article-author{display:grid;grid-template-columns:1fr auto;gap:2rem;align-items:end;margin-top:2rem;padding:2rem 0;border-top:1px solid var(--line)}.article-author h2{margin:.2rem 0 .8rem;font-size:2.4rem}.article-author p{margin-bottom:0}
.article-cta{padding:5rem max(24px,calc((100vw - var(--max))/2));display:grid;grid-template-columns:1fr auto;gap:3rem;align-items:center;background:var(--teal);color:#061d1b}.article-cta h2{max-width:850px;margin:0}
.article-cta .eyebrow{color:#061d1b}
.article-disclaimer{display:grid;grid-template-columns:260px minmax(0,760px);gap:6rem;justify-content:center}
.article-disclaimer p{grid-column:2;max-width:760px}
@media(max-width:900px){.article-layout{grid-template-columns:1fr;gap:2rem}.article-summary{position:static}.article-author,.article-cta{grid-template-columns:1fr}.article-cta .button{justify-self:start}.article-disclaimer{grid-template-columns:1fr}.article-disclaimer p{grid-column:1}}
@media(max-width:620px){.article-header{padding-top:4.5rem;padding-bottom:3.5rem}.article-layout{padding-top:3rem;padding-bottom:5rem}.article-body{font-size:1rem}.touchpoint-benchmark{padding:1.5rem}.article-byline{display:grid}.article-cta{padding-top:4rem;padding-bottom:4rem}}
@media(min-width:901px) and (max-height:1100px){.article-header{padding-top:clamp(2.25rem,4.5vh,3.25rem);padding-bottom:clamp(2.1rem,4vh,3rem)}.article-header h1{font-size:clamp(2.8rem,4.6vw,4.4rem);margin-bottom:1.1rem}.article-intro{font-size:clamp(1.05rem,1.7vw,1.32rem)}.article-byline{margin-top:1.5rem}}

.article-editorial-image{width:min(680px,100%);margin:2.5rem auto}.article-editorial-image img{display:block;width:100%;height:auto;object-fit:contain}.article-editorial-image figcaption{border-left:5px solid var(--teal);padding:.7rem 0 .7rem 1rem;color:#666;font-size:.82rem}
.article-faq{margin-top:5rem}.article-faq>h2{margin-bottom:1.5rem}.article-faq details{border-top:1px solid var(--line);padding:1rem 0}.article-faq details:last-child{border-bottom:1px solid var(--line)}.article-faq summary{cursor:pointer;font-weight:850}.article-faq details>div{padding:.7rem 0 .1rem;color:#444}
.article-cta-primary p:not(.eyebrow){margin-bottom:0;max-width:720px}.article-secondary-cta{display:grid;grid-template-columns:1fr auto;gap:3rem;align-items:center;padding:4.5rem max(24px,calc((100vw - var(--max))/2));background:#fff}.article-secondary-cta h2{margin-bottom:0;max-width:820px}
@media(max-width:900px){.article-secondary-cta{grid-template-columns:1fr}.article-secondary-cta .button{justify-self:start}}
@media(max-width:620px){.article-editorial-image{margin:2rem auto}.article-secondary-cta{padding-top:3.5rem;padding-bottom:3.5rem}}